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The My Wings Story
by the founder of My Wings[/cs_text][x_columnize]My Wings began to take life in 2007, when I was a music teacher of young children, after graduating from U.C. Santa Cruz with a bachelor’s degree in community studies and minors in business management and social sciences, with a heavy focus on creative arts.
It was my passion to awaken the children’s curiosity and musical gifts at such a young age. At one point during the classes we would dance with scarves that through their imagination became wings. I noticed that as they took flight they would all lighten up, their innate joy would kick in, and their playful confidence would allow them to stretch into new areas of development and learning. Especially moving for me was seeing the children with physical or emotional challenges opening up with greater confidence through playful flying. I believe that the wings reminded the children of the feeling of freedom that is already alive within them, and that their dreams are possible and within their reach. Just like the freedom the crawling caterpillar must feel as it becomes a butterfly.
I spent the next 6 years traveling and exploring community around the world. Though I saw many beautiful sights, I also saw a lot of children suffering. I felt a desire to do something to help these children. In a moment of inspiration I had a vision of beautiful shirts with wings for children to help them connect with their power and freedom within. This reminded me of my early flying-with-scarves experiences during the children’s music classes. I looked to buy shirts with wings for the children, to remind them that they can grow, achieve their dreams, and soar in life. To my astonishment I could find no children’s shirts with wings like I envisioned. In addition to the winged shirts, the idea to include stories and activities were included to help strengthen the children’s “inner wings,” aiming to nurture empowering qualities to help children fly their highest and shine their brightest.
In early 2014 after moving to Sweden I won several contests for business start up support based on My Wings. I received business development training and business mentorship, and it was finally time for My Wings to take flight. I gathered artists and designers and created the first My Wings designs, and made my initial prototypes. Children absolutely loved these creatively playful shirts and I believed they could help all children, the fortunate and the less fortunate as well. Thus was born the My Wings business model, which includes the Giving Wings program that gifts My Wings to children with special needs.
Through My Wings, may we uplift children around the world and help them to soar in life. Thank you!
Lee Giove
Founder, Designer
My Wings, Giving Wings
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